Unfortunately sending out an SMS blast to MILLIONS of customers is generally a bad idea in practice.
You may think, oh it's nice to be informed.
Actually it causes a tsunami of people calling and jumping on Live Chat to say, "I just got this SMS, what's it all about?"
So in reality, a notification on Service Status and responding to ad-hoc enquiries from customers is a good way to handle it.
That being said, they should have posted a notification on the front page of Crowd Support, much eariler than they did - which was after it was fixed.
You may think, oh it's nice to be informed.
Actually it causes a tsunami of people calling and jumping on Live Chat to say, "I just got this SMS, what's it all about?"
So in reality, a notification on Service Status and responding to ad-hoc enquiries from customers is a good way to handle it.
That being said, they should have posted a notification on the front page of Crowd Support, much eariler than they did - which was after it was fixed.